Expandable Components Expandable Contobox Local units are built using 3 components: Main Creative Area This is where we display all major interactive features that consumers can interact with. Feature Sub-menu This section lets consumers see all available features within your unit, and provides simple navigation to those features. Product Menu…

Creating Ad Tags An ad tag has several parts, three key parts to understand are: The URL, from which the browser will request content The HTML (HTML lets you create static webpage content) The JavaScript ( JavaScript is designed for performing dynamic tasks like serving elements based on API, tracking…

Ad trackers are set up to register clicks and impressions on ads, they do not display anything to users. For Contobox ads, they give insight to specific tabs and features for products or services that your audience is spending time with. These trackers are typically created by your own media…

Tips to improve your EasyTag campaigns 1. Always Upload Creative as Non-Expand When uploading tags to your preferred DSP, always note the creative as non-expandable (as seen below in DBM). DSPs will serve the unit wherever standard display or expandable is available. 2. Use Contobox’s most popular features Our most…

Tips to improve your dynamic retargeting results 1. Use a Full-Funnel Approach As you build your campaign, consider the entire purchase funnel and where your potential customers fall within the sales cycle. Try to have a different conversion goal for each point. Upper-funnel (awareness) – Focus on attracting a new…

The 10 Recommendations for an engaging creative 1. Keep Your CTA Clear Keep your call-to-action short and simple. Write in first-person and avoid passive language.  2. Animate Your Pre Expandable Banner Use a simple animation in your pre-expandable to generate interest from users who are browsing the page. 3. Keep…

Non-Expandable Components Non-Expandable Contobox units are built using 2 components: Main Creative Area This is where we display all major interactive features that consumers can interact with, from video and image galleries with hotspots to games or store locators. Navigator This section lets consumers see all available features within your…

Expandable Components Expandable Contobox units are built using 5 components: Main Creative Area This is where we display all major interactive features that consumers can interact with, from video and image galleries with hotspots to games or store locators. Navigator This section lets consumers see all available features within your…

Contobox Display Pre-Expandable  All Contobox display units begin as IAB standard size. These units can also support dynamic creative, fed data from APIs and even previous consumer interactions to provide personalized messaging.  We require the following sizes be created for all display formats: 300×250 300×600 160×600 728×90 970×250 300×250 mobile…