Finance
Scotiabank’s 2017 Investment campaign positioned their advisors as experts who worked with customers to personalize their retirement. But with so many different product offerings, how do you target the right person with the best solution for them?
Scotiabank used the Contobox platform to collect first party behavioural data with user-initiated engagement ads and activate on it with better retargeting and lookalike audiences.
- 283% More leads to the site compared to previous year
- 157% More retirement plan completions than previous year
- 66% Lower cost-per-conversion compared to previous year
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CPG
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Travel
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Retail
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