Running on desktop?
The following pre-expandable IAB Standard desktop sizes are required:
The sizes above represent our pre-expandable and non-expandable unit sizes. See unit examples here
The interactive canvas of an expandable desktop unit is 1030×640 px
Your non-expandable banners units are also IAB Standard desktop sizes required:
- 300×250 px
- 300×600 px
- 970×250 px
- 160×600 px
The sizes above represent our pre-expandable and non-expandable unit sizes.
Running on mobile?
Here are the IAB Standard mobile sizes required:
- 300×50 px (CTA area 70×240 px to left of unit) mobile
- 300×250 px (CTA area 240×40 px at bottom of unit) mobile
The interactive canvas of these units is 410×600 px
Designing For Engagement
We’ve got a couple quick recommendations, and you can check out our Best Practices here
- Short and compelling messaging with a strong call to action
- Using a high-contrast colour scheme between the message and the background
- A minimum font size of 14pt and a maximum of 18pt
Requirements:
- IAB Standard units designed in Photoshop PSD files (ideally with layers)
- 300×250
- 300×600
- 970×250
- 160×600
- 300×50 (mobile)
- 300×250 (mobile)
- Any brand standard font files (TTF & OTF files)
- Illustrator EPS or Photoshop PSD logo files
- Brand guidelines
- Copydeck
- Expandable banner Photoshop PSD files or Creative direction (ex: look / feel, landing page URL, video files, image gallery etc.)
- 1030×640 (Interactive Canvas size)